Principal Tower is situated within Principal Place, a true mixed development in London’s trendy Shoreditch which is home to the 600,000 sq. ft Amazon headquarters building as well as 28,000 sq. ft of retail space. There are also gourmet bars, eateries and cafes onsite.
Principal Tower is 50-storeys high and boasts panoramic views across London. The apartments will be flooded by natural light during the day and during the evening residents can appreciate the bright lights of London. The building was designed by Foster + Partners – the same company that designed the Gherkin in the City of London. They are one of the most renowned architects the world has ever seen Foster & Partners. Having designed some of the most famous structures in the UK, including head offices of companies such as PwC, Bloomberg, HSBC, McLaren, Ernst & Young and the famous 30 St Mary Axe (The Gherkin). The expertise of Sir Norman Foster does not stop there however, having designed the new Apple Headquarters, Beijing Airport, UAE World Trade Centre and many other famous structures globally.
Principal Tower will consist of 301 one, two, and three-bedroom apartments. The top floor will be home to penthouses which will enjoy fantastic views across London. The colour palette and furnishings in each apartment has been carefully curated by a specialist design team. For the Upper House kitchens and bathrooms, the interior design team have chosen two colour palettes; “Champagne” and “Caviar”.
Principal Tower – The Location. Live in Trendy Shoreditch, London
Principal Tower is perfectly located along the fringes of the City of London and Shoreditch, an infamously trendy London district. Not only can City workers easily access their place of work, but the development is also just a short walk away from five major transport hubs meaning residents can travel across the city with ease. It is also in an unrivalled position for London’s finest schools, colleges and universities.
For those who fancy exploring their immediate surroundings, Shoreditch is on the doorstep. It is home to several hip bars, cafes and street food and drink markets such as Dinerama. A few minutes’ walk away sits Spitalfields market which boasts a plethora of food stalls and vintage wares, as well as clothing, jewellery and art stalls. Upmarket restaurants such as Sushisamba and Duck and Waffle are just down the road in the City of London, as well as many private members’ clubs.
Contact us today to find out more about one of the finest residential developments currently being constructed in London.